CLIENT
Personal passion project
SCOPE OF WORK
- License plate redesign
- Brand design system
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California's iconic "Lipstick" license plates first debuted in 1995 and has remained mostly unchanged since then, give or take a few taglines and resizes. However, these relatively plain license plates (which can be compared to similar license plates from Louisiana) do not represent the diverse landscapes and population that is seen in the vastness of California.
The first part of my upcoming United Plates of America series focuses on redesigning the license plates of my home state.
The standard passenger plate is a simple design that utilizes California's unofficial state colors of blue and gold and a font inspired by California's "Sunset" license plates of the 1980s. This design then sets up a template for the redesigned specialty license plates. While many of these new specialty plate designs are simple carry-overs from the state's existing selection, there is a new series of sports and collegiate license plates.
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FURTHER READING
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STANDARD LICENSE PLATES
Handicapped, motorcycle, and government vehicles
WHALE TAIL
benefiting the California Coastal Commission
Original 1997 artwork by Robert Wyland, and the 2011 artwork by Bill Atkins and Elizabeth Robinette Tyndall
LAKE TAHOE
benefiting the California Tahoe Preservancy
YOSEMITE
benefiting the Yosemite Conservancy
ARTS COMMISSION
benefiting the California Arts Council
Original artwork by Wayne Thiebaud
KEEP KIDS SAFE
benefiting the Child Health and Safety Fund
AGRICULTURE
benefiting agricultural education programs
BREAST CANCER AWARENESS
benefiting the Every Woman Counts Program
CALIFORNIA MUSEUMS
benefiting the California Cultural and Historical Endowment
PET LOVERS
benefiting no- or low-cost spay and neuter programs
Original artwork by Pierce Brosnan
FIREFIGHTERS
benefiting the California Firefighters' Memorial Fund
HONORING VETERANS
benefiting the California Department of Veterans' Affairs
CALIFORNIA SPORTS TEAMS
featuring the pro- and collegiate-level athletics teams in California
